Notes from behind the lens.

Weekly insights from Basem Awaad and the Newlife team on listing photography, video, marketing and the technology shaping Nova Scotia real estate.

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Behind the Lens

It's the Home, Not the Photo

After years as a real estate agent and a real estate photographer, here is the lesson I teach every photographer I train: the goal is to sell the home, not to make a beautiful photo.

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Behind the Lens

What 14 Years Behind the Lens Taught Me About Selling Homes

After 14 years behind the lens, here is what I have learned: nothing matters as much as how a home feels, and two things quietly kill a sale: clutter and empty rooms.

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